Northcore realizes that many organizations face resource constraints that may limit their online initiatives. In addition to offerings in the areas of business consulting and applications development, Northcore also has significant expertise in delivering traditional and e-marketing initiatives that can help companies fully realize their market potential.

Commercial Electronic Marketing Messages (CEMM)
Northcore's CEMM service consists of designing branded promotional email messages to be subsequently managed, tracked and delivered to targeted email accounts. The creation and distribution of these electronic messages is handled through our CAN-SPAM* Compliant process. Also included in the CEMM service is the process of campaign tracking and related reports.

eNewsletters
As part of our eNewsletter offering Northcore provides the capability to create, design, deploy and track electronic newsletter distribution. Working with our customers, Northcore structures the relevant content in a high-quality, professional format that is directed towards a specific targeted email database. eNewsletters can be sent out regularly in monthly, bi-monthly or quarterly frequency as well as individually, as deemed necessary to support specific initiatives.

Flash Web Presentations
In our goal to provide complete solutions to our customers, Northcore has created and developed numerous flash presentations. This unique vehicle can be a compelling addition to corporate presence initiatives or specific marketing campaigns. It is a tool that has been used to great effect by many of our customers in various areas.

Direct Mail (Print)
Northcore can also produce any number of printed materials that might be required to support our customers in their marketing initiatives. Postcards, mailers, pamphlets, etc. sent direct to a targeted audience can be an effective augmentation to e-media.

Brochures (Print)
Northcore offers creative and design services to produce single sheet, bi-fold, tri-fold brochures or multi-page booklets to promote products or services.

Magazine / Banner Advertisements (Print and Electronic)
Creative design and layout for publications and websites designed to provided publication or host specifications.

Traditional Newsletter (Print)
In some cases a traditional print newsletter can be an effective marketing tool. It may mirror the content (and to some extend the layout) of an existing eNewsletter or strike a different note to expand the breadth of a campaign or relationship. Typically published on a quarterly basis we work with our customers to present the relevant content to their targeted audience.

Computer Based Training (CBT)
Northcore has experience in constructing Computer Based Training applications for a variety of client requirements. CBT can be effective in a variety of cases. Examples include:
• Tutorials to introduce customers to new features on a product or device.
• Training programs to bring new users up to certification.
• Tools to explain a new customer relation process to newly hired account managers.

Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a discipline of internet marketing that assists our customers in increasing their websites visibility in search engine results pages. This new end user traffic can directly correlate into new customers.

Search Engine Optimization (SEO)
With Search Engine Optimization (SEO) Northcore uses various processes to optimize your Web presence in order to increase chances of appearing higher in relevant search engine rankings.